Audience

Who is your target audience? 
Psychographic profiling 
Explorers 

Analysis 
Understanding 
Demograpics 
Interest 
Environmental 
Needs 
Customisation 
Expectations 

Effects/Hypodermic Needle 
Uses and Gratifications 
     -Personal identification 
     -Information - Newspapers/News/Documentary/Question time 
     -Entertainment 
     -Social interaction - Website/Interviews/Magazines 
Reception theory - Stuart Hall - Decoding/Encoding - Preferred/Negotiate/Oppositional