Who is your target audience?
Psychographic profiling
Explorers
Analysis
Understanding
Demograpics
Interest
Environmental
Needs
Customisation
Expectations
Effects/Hypodermic Needle
Uses and Gratifications
-Personal identification
-Information - Newspapers/News/Documentary/Question time
-Entertainment
-Social interaction - Website/Interviews/Magazines
Reception theory - Stuart Hall - Decoding/Encoding - Preferred/Negotiate/Oppositional
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