Collective Identity

British 
Youth up to 24 
Research from the last 5 years post 2013 

Introduction 
3/4 historical context for teenager 
Everything in the future 

Past, present and future 
Only way to get level four is to include the future 

Positives 
- Educating yorkshire 
- BGT, X Factor, Voice Kids 
- Sports - Tom Daley 
- University challenge 
- Charities 
- Protests 

Millennials - Snowflakes 

British representations 
Historical context 
Theories 
Own analysis 

Cinema 
TV representation 
Magazine and gender 
Representation of youth and youth cultures 

Awareness about the world 

Media Language

Discuss how you use Media Language in one of your coursework productions to create meaning for the audience. 

Camera - FAM

Editing - STOPS 

Mise-en-scene - CLAMPS 

Sound - MCDOVED 

Introduction 

Talk about media languages what they are

State your A2 production  

Music video, digipak and website 

3 example of each area

Conclusions 

Effective use of media language 

Codes and conventions must be used consistently 

Representation

Intro 

Main 
DRCAGES, settings, characters, themes 
   -Disabiliy 
   -Religion 
   -Class 
   -Age
   -Gender
   -Ethnicity 
   -Sexuality 
Conform/subverts 
Camera/miss-en-scene/editing/sound 

Levi Strauss 
Propp 

Genre plan

Daniel Chandler - Type/Audience expectations 
Steve Neale - Repetition/Difference 
                     - Settings/Themes/Icons/Narrative/Characters/Textual Analysis 
Enigma - Who done it?

Paragraph 1 
1. Define the concept - Genre 
    Outline the production (Film)
    (Subvert and Conform)

Paragraph 2 
2. Use theorist 
    Relate to own production 
    
Paragraph 3 
3. Apply the concept 
    Making close reference to your product 

Paragraph 4 
4. Production/Exchange/Distribution - how they could be applied/challenged 

Paragraph 5 
5. sum up returning to the question 
    

Audience

Who is your target audience? 
Psychographic profiling 
Explorers 

Analysis 
Understanding 
Demograpics 
Interest 
Environmental 
Needs 
Customisation 
Expectations 

Effects/Hypodermic Needle 
Uses and Gratifications 
     -Personal identification 
     -Information - Newspapers/News/Documentary/Question time 
     -Entertainment 
     -Social interaction - Website/Interviews/Magazines 
Reception theory - Stuart Hall - Decoding/Encoding - Preferred/Negotiate/Oppositional   


                                                                        

1B

- Last question you answer 

- Choose one production and theory 

- Narrative  -  Todorov, Balthes, Levi Streuss 

  Genre  -  DISTINCT - Steve Neale/ Daniel Chandler (repetition/difference)

  Representation  -  DRCAGES 

  Audience  -  uses+grats, effects, encoding/decoding 

  Media language  -  Any theorists from above (camera, editing, mise en scene, sound)

Narrative (film) 

Genre (film) 

Representation (film) 

Audience (Music Video)

Media Language (Music Video)

Paragraph 1 

1. Define the concept 

2. Define what you made 

3. discuss a few ideas about the concept and apply them to your production 

Paragraph 2 

4. Use the theorists and link to the production 

Paragraph 3 

5. Start to apply the concept 

Paragraph 4 

6. production, distribution and exchange 

Paragraph 5 

Conclusion - subverts and conforms 

Using Conventions From Media Texts Essay